Our Updated Look Is Much Significantly More Than an accumulation of Fun Illustrations
Exactly like you’re more substance compared to a selfie, our artistic refresh goes deeper to express exactly what dating’s really like
Happening times may be actually good. There’s individual connection, companionship, intercourse — sometimes also only a makeout sesh that is great. But we can’t just highlight the truly good and disregard the areas of dating that aren’t so lovely, like being forced to share a cocktail or coffee using the periodic catfisher, scammer, ego maniac, or bland dingus. All things considered, dating are a strange, chaotic, alluring mess — full of highs and lows.
At OkCup >express what’s important about yourself. We’re all people who have unique charms and quirks, and showing them down may be the way that is best to generally meet somebody you’ll really click with. So we’ve changed things up a bit — perhaps not only to help you show your individuality now, but in addition to better mirror the dating experience, and ideally lighten the feeling a little, too.
This new pictures had been done by Jay Daniel Wright, a goofball that is charming in Berlin. We tossed around number of great illustrators, but Jay’s work constantly made us smile and left us experiencing truly good in regards to the globe. We wish Jay’s pictures perform some exact exact exact same for your needs.
If nothing else, their drawings are fun, quirky, and unique — qualities they share with all the interesting individuals meet that is you’ll OkCupid.
We’re now making use of one typeface, GT America, across all platforms. While a wide range of us are feeling a bit down in the America that is whole thing we still like it here. As well as whenever we didn’t, GT America is not actually American but alternatively the creation of some folks that are swiss Grilli Type. It is a handsome mixture of that sweet rationalism that is swiss see inside our favorite grotesque san-serifs (see: Helvetica) while the quirk of American gothics (see: Franklin Gothic). For non-typography nerds, here’s the point: GT America is eccentric and specific, the same as, well, people.
Our design philosophy hasn’t changed that much. Our focus continues to be on making an easy-to-use, enjoyable item. But OkCupid has arrived a way that is long where we started. There is some charm when you look at the OkCupid of old, a spot with really rules that are few had been peculiar, unsightly, and available. Since our humbler beginnings, we’ve simplified things a great deal. And that’s a choice that is philosophical. When making a item like ours, we’ve two instructions to select from:
We are able to produce a artistic design and experience that glorifies the ideal — an event that feels nearly utopian. These days, we provide dating as enjoyable and simple; it is a pool party with a set that is perfectly diverse of whom seem like they model in the weekends, and travel the planet through the week. There’s a colorful gradient sheen, and its perpetually hour that is golden. This is actually the approach many organizations in this area are using. It’s lovely. It’s the fantasy we’re all striving for, right?
Or the reality can be reflected by us for this adventure we’re all on together. It’s a small rough across the sides, noisy, strange, and eclectic. It may be complicated, but fundamentally we could all see the wonder within the mess whenever we search for it.
We now have constantly wished to be a dating application for people. Genuine people. All people: males, ladies, sex flu >be yourself. And we’re going to continue steadily to build a available platform that lets you express all the stuff that produce you who you really are.